Editor: Alistair Crompton
Publisher: Hutchinson Business
Publication: 1987, Second Edition
Binding: Softcover, perfect-bound
Pages: 198
Size: 135 x 215
Text: English
ISBN: 009168031X
(Preface) 'The Craft of Copywriting is for anyone who wants to know how advertisements are made. You may be a student taking a course in advertising or just starting as a trainee in an agency. You may be a young copywriter who wants to know more, or an established copywriter interested in how a colleague sees the business. You may be a brand manager, keen to understand better the creative work presented to you, or you may have nothing to do with advertising but simply be interested in the power of the written word.
If you are any of these people, you will get something from this book. The Craft of Copywriting has been revised and extended to provide even more practical advice on advertising; from planning a campaign to writing slogans and copy that sells, presenting your work to clients to coping with life in an advertising agency. Its special aim, however, is to turn would-be copywriters into very good copywriters.'
Condition: Good. Shelf ware consistent with age. Rubbing, tanning and markings to cover/edges.
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