David Ogilvy: Confessions of an Advertising Man

Editor: David Ogilvy
Publisher: Atheneum, New York
Publication: 1966, Seventh Printing
Binding: Hardcover, section sewn
Pages: 172
Size: 165 x 240
Text: English
ISBN: 0689706014

(Preface) 'Fifteen years ago David Ogilvy "hit Madison Avenue like a regiment of Royal Hussars," and ever since he has "beaten the Americans at their own favorite and frantic profession." He has "led the way in bringing salesmanship and good taste together for the first time in American advertising." And as a result he has become "the most sought after wizard in the advertising industry today."

It all began with the Guinness Guide to Oysters and the eye-patched "Man in the Hathaway Shirt." Over the years Mr. Ogilvy has created other marvellously ingenious campaigns for Schweppes, Puerto Rico, Rolls-Royce, the Shell Oil Company, Pepperidge Farm, the British Travel Association and Sears Roebuck.

In Confessions of An Advertising Man Mr. Ogilvy reveals, among other professional secrets, how he gets chents, how to write potent copy and how to rise to the top of the tree. He has written a wise, witty and delightful book, not only for his fellow practitioners but also for the millions of consumers who are exposed to the blandishments of advertising.'

Condition: Very Good. Shelf ware consistent with age. Rubbing, tanning and markings to cover/edges.

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