Editor: David Ogilvy
Publisher: Orbis Publishing
Publication: 1983, First Edition
Binding: Softcover, section sewn
Pages: 224
Size: 185 x 245
Text: English
ISBN: 0330269852
(Preface) 'David Ogilvy is an advertising legend. Born in England and educated at Christ Church, Oxford, he went to New York in 1949 to found an advertising agency - with $6,000 and no clients. Since then he has built Ogilvy & Mather into the fourth largest advertising agency in the world, with 141 offices in 40 countries. Today, both inside and outside the high-pressure world of advertising, he is universally recognized as one of the major influences in shaping advertising techniques since the war.
In these pages he explains how to create advertising that works. He knows. Governments, huge corporations, small hotels and even lost dogs have benefited from his know-how.
Superbly written, splendidly controversial and lavishly illustrated, Ogiloy on Advertising is as witty, irreverent and outrageous as the man who wrote it. Rich reading for everyone involved with the communications industry. Rich reading for the consumer, as well.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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