Editor: Alfredo Marcantonio, John O'Driscoll, David Abbott
Publisher: Merrell Publishers, London
Publication: 2014, Signed Limited Edition of 50
Binding: Hardcover, section sewn
Pages: 363
Size: 215 x 280
Text: English
ISBN: 9781858946344
(Preface) 'In 1959 Volkswagen appointed Doyle Dane Bernbach, the New York advertising agency, to handle their account in the United States. The advertisements they produced changed the face of advertising. Not just in America but across the world.
DDB's Volkswagen work is widely acknowledged to be the "greatest" and "most influential" ad campaign ever created and was acclaimed as "the campaign of the century" in the Millennium editions of several international publications, including Time Magazine and the US ad industry bible 'Advertising Age'.
Iconic status that was confirmed by the appearance of the WW 'Lemon' ad in opening scenes of episode 3 of the first series of the hit TV show MAD MEN, which also sees Don Draper discussing the campaign's merits with his creative team.
"Remember those great Volkswagen Ads?" is the definitive book on this, the definitive advertising campaign. It looks briefly at the birth of the car, as well as the campaign and features over 500 of the award winning press advertisements and TV commercials that DDB produced.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges.
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