Editor: Walter Herdeg
Publisher: The Graphis Press, Zurich
Publication: 1970, First Edition
Binding: Hardcover, section sewn
Pages: 260
Size: 240 x 305
Text: English, French, German
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(Preface) 'The starting-point is always the idea. But what finally lends advertising photography its impact and power to convince is the fascination that emanates from a happy synthesis of technical skill and creative invention. The best advertising photography persuades us in the sense that it leads us to choose one product or to make use of one service out of all the endless variety that is offered us. Anyone who wants the best can hardly afford to disregard PHOTOGRAPHIS 70. In it the leading exponents of advertising photography from twenty countries show just how exciting, accomplished and convincing good advertising photography can be. An informative work of reference complete with indexes and detailed captions in three languages, PHOTOGRAPHIS '70 is a constant source of inspiration for the busy Art Director and advertising man in search of creative ideas...'
Condition: Good. Shelf ware consistent with age. Significant portion of dust jacket missing. Interior clean other than light tanning to edges.
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