Editor: Walter Herdeg
Publisher: The Graphis Press, Zurich
Publication: 1971, First Edition
Binding: Hardcover, section sewn
Pages: 278
Size: 240 x 305
Text: English, French, German
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(Preface) 'Advertising has become a science, and photography too seems to be finding a new direction of advance. The visual perceptivity of the younger generation is sharper than ever, and the technical problems of photography seem to be taken by most of its youthful exponents in their stride. The refinements of modern equipment, new materials and methods offer previously undreamt-of possibilities to the creative imagination. Technical progress makes the gap between the mental vision and its realization smaller every day. Advertising photography becomes a field of experiment, a synthesis of the practical application and the search for creative expression. PHOTOGRAPHIS has established itself as an authoritative and informative work of reference with complete credits, captions and indexes.'
Condition: Good. Shelf ware consistent with age. Chips and tares to dust jacket. Former library title with usual stamps and inscriptions. Interior clean other than light tanning to edges.
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