Editor: Lisa Bodenstedt
Publisher: Laurence King Publishing
Publication: 2003, First Edition
Binding: Softcover, section sewn
Pages: 192
Size: 215 x 280
Text: English
ISBN: 1856693457
(Preface) 'This is the first book to present a comprehensive survey of the Modernist style as it emerged in America in the period from 1920 to 1960 in various media - advertising, information design, brand identity, magazine design, book design and posters. It examines the great works which by mid-century had defined American graphic design.
The book begins with a section devoted to the development of Modernism and the major historical influences on it, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design and photography. The heart of the book includes the key works of mid-century Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin and Alvin Lustig. The final section looks at the impact of and reactions to this Modernist influence as graphic design in America matured in the 196os and beyond. Each exemplar is accompanied by an extended caption detailing the designer, date, client, connection to relevant context and anecdotal information...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. NOTE - a few pages are loose from the binding, with one page missing. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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