Publisher: Verlag form
Publication: 1998, First Edition
Binding: Softcover, perfect-bound
Pages: 144
Size: 188 x 230
Text: German, English
ISBN: 3931317625
Explore the crucial role of typography in advertising ("Typographie in der Werbung"). The title's pun – "Type is Money" – emphasises how effective, creative type choices directly translate to commercial success and impact in ads, branding, and promotional design. It serves as a classic reference showcasing historical and exemplary uses of type in advertising, likely featuring case studies, iconic examples, and insights into typographic strategies that sell.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Fading to spine/cover. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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