Editor: Richard Taylor
Publisher: Unicorn Publishing Group
Publication: 2017, First Edition
Binding: Softcover, section sewn
Pages: 96
Size: 173 x 240
Text: English
ISBN: 1910787299
(Preface) 'In 1916 Edward Johnston finished the design of a new typeface for the Underground Electric Railways of London. He had been asked by the managing director, Frank Pick, to produce public lettering of 'bold simplicity' both to symbolise the transport company and to encourage more passengers to use its services. The next year Johnston designed the first version of the bullseye logotype or roundel, now famous around the world. Both the lettering and the logotype were to have a profound, lasting influence on the graphic design for the whole London transport system and beyond.
In this book, published to mark the centenary of the Johnston typeface, Richard Taylor tells the fascinating story of Edward Johnston's life, as well as his association with leading lights of the Arts and Crafts Movement and provides a compelling account of his passionate pursuit of 'readableness, beauty and character' in lettering. Illustrated with a wealth of material from the London Transport Museum and elsewhere, the book captures the genesis of this groundbreaking typography, traces its history from the days of wooden and metal type and describes its evolution right up to its deployment as New Johnston, in digital form, for signage at the London Olympics in 2012.
Edward Johnston's work lies at the heart of the brand for Transport for London (TfL). He could not have imagined that. it would one day become a symbol for the capital itself: a signature for London indeed.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
5876
