Editor: Kimberly Elam
Publisher: Van Nostrand Reinhold, New York
Publication: 1990, First Edition
Binding: Hardcover, section sewn
Pages: 166
Size: 225 x 285
Text: English
ISBN: 0442233566
(Preface) 'Visual effects using typography can be highly creative and evocative, as this beautifully illustrated book demonstrates. Expressive Typography is a collection of inspired and inspiring graphic design work of the past century, providing new, insightful connections between the work of contemporary professionals and the historically important design work that preceded it, and demonstrating that there is much more to typography than mere typeface selection.
Kimberly Elam, a professional typographer and graphic design educator, provides a strong conceptual framework for viewing typography in a historical context by identifying six major approaches to manipulating type: planar typography; handwritten typography; collage and typography; three-dimensional typography; iconographic typography; and abstracted typography. She articulates the essential characteristics of each approach, documenting the historical progression of each and also showing how the different paradigms relate to each other.
In addition to dozens of examples of professional work from the fields of advertising, poster design, record-jacket design, and illustration, the book also includes rarely seen experimental work by both professionals and students, offering an instructive, fascinating view of innovative ideas still in development. Among the outstanding designers whose work is included here are Margo Chase, Takenobu Igarashi, Roger Pfund, Lilla Rogers, George Ischerny, and Rosmarie Tissi.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Fading to spine/cover. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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