Publisher: London Central Saint Martins
Publication: 2006, First Edition
Binding: Softcover, folded sheet
Size: 210 x 295 opening to 420 x 590
Text: English
(Text) 'Swiss Graphic Design: The Origins and Growth of an International Style 1920-1965, by Richard Hollis gives the first comprehensive account of the development of the Swiss Style. Originating in Russia, Germany and The Netherlands in the 1920s, stimulated by the artistic avant-garde and alongside the International Style in architecture, Modernist graphic design and typography found a firm foothold in Switzerland before and after the Second World War.
By the 1950s Switzerland had developed a uniquely clear graphic language which matched the country's reputation for efficiency and precision. Evident not just in posters but in advertisements, brochures and books, Neue Grafik or Swiss Style, as it became known, was respected internationally for its formal discipline: simple methods that could make posters dramatic and give an order and elegance to typographic design. Sharing the disciplines of Swiss Concrete Art, designers organised images and text into geometrical grids. With sans-serif typefaces such as Helvetica and Univers, these were the chief components of the Swiss Style which spread across the world.
Its influence is still seen today, recognisable in corporate publicity and highway signs from Amsterdam to Tokyo and from London to Los Angeles.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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