LogoArchive's Logo Histories Volume 1

Editor: Richard Baird
Publisher: LogoArchive
Publication: 2022, First Edition (Limited to 300)
Binding: Softcover, saddle-stitch
Pages: 18
Size: 145 x 210
Text: English

(From the publisher) ‘LogoArchive returns with Logo Histories, a new series dedicated to the stories, ideas and contexts behind some of the best modernist logos of the past. In each issue you'll come to understand the concepts behind the logos and some of the considerations and contexts that gave shape to these.

In Volume 1: Hoogovens, Post Office (Proposals), Fuji Bank, Olympic Games, Golden Gate Transit, Herman Miller, British Rail (Proposals), Sildamin, Beekman Downtown Hospital and Lucas Industries.

The principle visual language of this issue is layers, of going a bit deeper to discover something of the ideas and considerations that gave shape to modernist logos of the past. As LogoArchive's Logo Histories is more stories than symbols, the cover integrates the first story right into the cover, two layers below the article titles. Between the cover and the first text, a logo grid furthers the theme of layers and going deeper, revealing the foundational principles two of logos, Hoogovens and Lucas Industries. To emphasise this visual language contrast is used. The interior pages are composed from Blocker, a paper that, while only 80gsm, is specifically created to reduce show-through. The transparent is juxtaposed alongside the opaque.' (Source) LogoArchive

Condition: As New. Shelf ware consistent with age. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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