A Sign System Manual [Crosby/Fletcher/Forbes]

Editor: Crosby/Fletcher/Forbes
Publisher: Praeger Publishers, New York
Publication: 1970, First Edition
Binding: Hardcover, section sewn
Pages: 73
Size: 220 x 270
Text: English

(Preface) 'This book illustrates and describes a simple basic system for designing and displaying signs. It provides a practical and functional sign system complete in itself, which should yet prove to be sufficiently flexible to adapt to or incorporate any special requirements.

The manual includes sections on sign classification, positioning and standardisation, layout, and production. One unique and invaluable feature is a chart (based on a sans-serif alphabet) that provides the proportional letter-spacing relationship of every letter of the alphabet, worked out with an accuracy that makes it impossible to go wrong in relating one letter to another.

A SIGN SYSTEMS MANUAL resulted from queries to Crosby/Fletcher/Forbes about the signing system the firm devised for the liner Queen Elizabeth II. Realising the great demand for design expertise in this field, they have written this book as a guide to designers and students, architects, business corporations, local authorities, and anyone else who needs a sign system for a particular project and yet has neither the expert skill necessary to design it nor the funds for a specialist designer's fee. Years of design expertise have gone into planning and devising the basic system to which this manual provides a step-by-step infallible guide.

The first book of its kind, A SIGN SYSTEMS MANUAL is a book about an aspect of typography of great interest to typographers, as well as a highly practical manual.

The leading design firm of Crosby/Fletcher/ Forbes works, and has an international reputation, in such diverse areas as advertising, promotion, packaging, corporate identity design, exhibitions, interiors, and architecture.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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