Editor: Paul Harris
Publisher: AVA Academia
Publication: 2005, First Edition
Binding: Softcover, saddle-stitch
Pages: 176
Size: 160 x 230
Text: English
ISBN: 2940373353
(Publishers review) 'Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.'
Includes work by: 3 Deep Design, Aufuldish + Warinner, bis, Blast, Browns, Bruce Mau Design, Build, Faydherbe / De Vringer, Form Design, Frost Design, Gavin Ambrose, Howdy, Imagination, Intro, Iris Associates, KesselsKramer, Made Thought, Matt Lumby, NB: Studio, North, Pentagram, Radley Yeldar, Research Studios, SEA Design, Spin, Sagmeister Inc., Still Waters Run Deep, Studio KA, Studio Myerscough, The Kitchen, Thirteen, Webb & Webb, Why Not Associates.
Covers subjects including: Where type is used, Typefaces and fonts (or founts), Typeface style, Looking at a typeface, Type families, Using multiple typefaces, Text hierarchy, Numerals, Drop and standing capitals, Special characters, Ligatures, Punctuation, Non-alphabetical typefaces, Non-Latin typefaces, Leading, Tracking, Kerning, Legibility and readability, Font generation, Hand-drawn type, Building letterforms, Print finishing, Embossing and debossing, Foil blocking, Varnishes, Integrating type and image.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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