Publisher: Counter-Print
Publication: 2015, First Edition
Binding: Softcover, section sewn
Pages: 144
Size: 145 x 210
Text: English
ISBN: 0957081677
(Preface) ‘Modern Heraldry is our attempt to bring together a comprehensive and profusely illustrated guide to more than 350 trademarks, based on heraldic symbology, from all over the world. As part of Counter-Print's wide survey of logo design, the starting point for this title was the observation that many present day marks still draw upon traditional symbols such as the heraldic mark or logos that share its characteristics.
The heraldic mark is widely used and although it occasionally derives from the founder's family crest, it is more commonly used in an attempt to convey a sense of respectability for a commercial venture. The treatment is either seen as a byword for dignity and dependability or perhaps a subversive tactic when establishing a modern identity…’
Condition: Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. NOTE: Light water stain/damage to cover. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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