Editor: Jim Heimann
Publisher: Taschen
Publication: 2003, First Edition
Binding: Softcover, section sewn
Pages: 192
Size: 145 x 200
Text: English
ISBN: 382282237X
(Preface) ‘In 1935, Post cereals licensed the rights to a character, Mickey Mouse, and thus the marketing of kids' food changed forever. Mickey was placed prominently on Post Toasties cereal boxes and sales soared. Other manufacturers jumped on the character marketing bandwagon and the kids' food business as a whole took off. Throughout the 1940s and early 1950s movie and comic book characters were licensed to appear on packages of cereal, cookies, and candy. Companies raced to create new identities for themselves by marrying their products to existing characters such as the Lone Ranger, whose blazing guns appeared on the fronts of Cheerios boxes…’
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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