Dynamic Brand: The New Methodology of Brand Communication [Signed]

Editor: Emanuele Cappelli
Publisher: Skira
Publication: 2022, First Edition
Binding: Softcover, section sewn
Pages: 254
Size: 170 x 240
Text: English, Italian
ISBN: 8857246116

Signed with personal inscription

(Preface) ‘Why does a book about a design method not only include the relevant methodology and the case studies, but also the history of a designer and the philosophy of a strategic design studio told by its historical members? We have more than just one answer. When talking about identity, we also speak of life, evolution and people. Because the Dynamic brand method didn't just come from analysing today's market or as a way to restore the value of contemporaneity, but also from experience, from a point of view in which values affect strategic design as well as life.

This is why the Dynamic brand and Cappelli Identity Design are two intertwining stories, feeding off each other. Also, all its exciting stages, together with the striking encounters with inspiring people and professionals are other reasons why we would like to share our journey with you.’

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.

6553