Editor: David Gluckman
Publisher: Prideaux Press
Publication: 2017, First Edition
Binding: Softcover, section sewn
Pages: 336
Size: 150 x 230
Text: English
ISBN: 1527200582
(Preface) ‘This is a book about ideas. The author, David Gluckman, spent 45 years in the drinks industry creating such memorable brands as Baileys Irish Cream, Sheridan's, Le Piat d'Or, Aqua Libra, The Singleton, Tanqueray Ten, Cоroc and many others. The way they happened will surprise you. The simplicity and clarity of the author's thinking will provide invaluable guidelines to anyone engaged in the business of innovation.’
Condition: Very Good. Shelf ware consistent with age. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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