Hat-trick: In brief [Folio book]

Publisher: Hat-trick Design Consultants
Publication: 2011, First Edition
Binding: Hardcover, section sewn
Pages: 924
Size: 85 x 115
Text: English

(Introduction) ‘The thing about briefs is they usually aren't. Brief, that is. Briefs involve audiences, aims, context, competitors, back-story, budgets, personalities, politics, mandatories, guidelines and messages. Briefs are complicated.

The right answer to a brief is different. It really is brief. It cuts through the clutter and hits you with a simple message. You don't need 500 words of background to tell you why it's the right answer. That's how you know it's the right answer. This book includes ten years of work for over 150 clients. But it doesn't contain many words. We've included just enough to explain each project and give a clue to the thinking behind it.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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