Editor: Jane Austen
Publisher: Rotovision
Publication: 2003, First Edition
Binding: Hardcover, section sewn
Pages: 160
Size: 235 x 280
Text: English
ISBN: 2880467063
(Preface) 'How do designers express themselves when they are working for someone else? How can you answer the questions that interest you when you are employed only to answer the commercial brief? Do clients want their designers to be creative in their own right, or only insofar as that creativity serves a specific purpose?
With the acknowledged maturity of graphic design as a profession and the intense scrutiny of technique, motivation and attitude created by digital technology, has come the determination of designers of all ages to explore the boundaries of self expression within the confines of the brief. Graphic Originals is about the world of those designers. In a series of penetrating interviews the practitioners who persuade their clients to accept self initiated illustration, photography on typography in their carefully commissioned work explain how the designer, client relationship can be developed, how it can be made to last over the long term, and how elements of the designer's own individuality are crucial to the health of that relationship. The book looks at technical detail just as it examines the nature of the designer's role in the modern commercial world, Design, Say the 'graphic authors' featured in Graphic Originals, is an art and science of is own; it no longer needs to justify its existence in the language of another discipline.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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