Ordnung & Eccentricity [Thomas Manss]

(Introduction) 'When asked why he became a graphic designer, Thomas Manss is inclined to quip: "I joined the shorter queue". He qualifies this with an explanation: despite every intention of following in his parents' footsteps and becoming an architect, seven years of study and 20-30 more years before a major project would be built had limited appeal. By a quick process of elimination - helped by a shorter line for graphic design at university registration - he found an alternative which would satisfy his inclination to solve intellectual problems visually.

The anecdote reveals a great deal: a ready wit, intuitiveness, an aptitude for paring down a problem to its essentials, quick lateral thinking and an ability to come up with a well-judged solution. In fact, it sums up the work.

If Thomas Manss & Company's work shows a certain single-mindedness, it is no contradiction that it is exemplary in its diversity. If you liken an identity programme to a decathlon and the designer to a decathlete, you begin to get the idea. It's no good if you can sprint well but don't pass the muster in the shot put; likewise you won't win any medals if your logos are masterful but your applications are weak. As a body of work, the identities, symbols and marks, promotional collateral and annual reports, exhibitions and screen designs in this book demonstrate the decathlete's skill. They also have that extra magic that makes the performance memorable... and the client the real winner.'

Condition: Very Good. Shelf ware consistent with age. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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