How to Run a Successful Multi-disciplinary Design Company: The Story Updated [Marcello Minale]

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Editor: Marcello Minale
Publisher: Booth-Clibborn Editions
Publication: 1996, First Edition
Binding: Softcover, section sewn
Pages: 280
Size: 150 x 220
Text: English
ISBN: 1873968795

(Preface) 'The book everyone in the design profession has read, talked about, and will want to read again and again. Marcello Minale, colourful and controversial chairman of the world renowned design consultants Minale Tattersfield, provides a practical guide to running your own multidisciplinary design company-based on more than 30 years of his own experiences as a designer.

This new, updated edition of Minale's highly entertaining and information-rich account includes new chapters on surviving the recession and adapting to interactive technology. Every step of the way in design - from organising your portfolio and what to wear at interview to setting up in business, building a reputation and expanding internationally - Marcello Minale's wit and wisdom is there to provide inspiration for professional and student designers alike.

The triumphs and disasters. The clients who said yes and the solutions which went wrong. The power of publicity and the dangers of diversification. It is all there in How To Run and Run A Successful Multi-Disciplinary Design Company. Written by one of the most engaging and enduring personalities on the contemporary design scene. Now with two completely new chapters bringing the story right up to date in the new age of computerised creativity.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. One bound section coming loose. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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