The Worlds Favourite Colour Project, Report No.1 [G.F Smith]

Publisher: G.F Smith & Son, London
Publication: 2019, First Edition
Binding: Softcover, section sewn
Pages: 170
Size: 210 x 297
Text: English

The World’s Favourite Colour Project, Report No. 1 is a global study by British papermaker G.F Smith that surveyed nearly 26,600 people across more than 100 countries to identify humanity's preferred hue. The project crowned Marrs Green—a deep teal shade—as the worldwide winner.

(Introduction) 'G.F Smith is the world's most respected and remarkable fine paper company, obsessed with the simple beauty and limitless possibilities of paper. Colour has been inextricably woven into the history of the company since 1936, when the first shade of its now-iconic Colorplan range was born. In the 83 years since, that game-changing paper range has emerged to include 50 colours and become the benchmark collection for the creative industries of Britain and beyond. Looking back over the archives, many of the colours selected for inclusion seem to hold up a mirror to the times, capturing the spirit of the age.

The range evolved from the 'Smoke', 'China White' and 'Bagdad Brown' of the interwar years to the bold and bright pops of 'Vermilion' and 'Mandarin' as TV sets across Britain exploded into colour in the 196os, followed by the muted tones of 'Mist' and 'Stone' as the 1970s backlash against '6os psychedelia placed more emphasis on the natural environment. But what colour are we now? Is there a shade that reflects the globalised world of the twenty-first century..?'

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