Brand Identification Manuals for Coca-Cola: 1969-1979 [Standards Manual]

Foreword: Rapha Abreu, Sue Murphy
Publisher: Standards Manual
Publication: 2025, Limited Edition of 1000
Binding: Hardcover, section sewn
Pages: 528
Size: 245 x 300
Text: English
ISBN: 9798218614973

As new, housed within original branded/printed shipping box. Shrink wrap around book broken.

Spanning the period from 1969–1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.

Condition: As New. Shelf ware consistent with age. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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