Editor: David Meikle
Publisher: LID Publishing2017, First Edition (Signed)
Binding: Hardcover, section sewn
Pages: 320
Size: 165 x 240
Text: English
ISBN: 1911498398
(Preface) 'The ultimate guide for brands to get the best from their agencies. Developing great ad campaigns is all too often left to serendipity rather than design, but no longer. How to Buy a Gorilla shines a critical, objective light on the common flaws in the relationships between marketers, their procurement colleagues and their agencies. It provides an actionable set of principles all parties can use to resolve their differences and create greater value for the advertiser. Whether a market leader or a new challenger brand, How to Buy a Gorilla illustrates how a brand can find the right agency with the right talent and create the optimal conditions to solve its business problems. Using case studies, anecdotes, business models and a little dry wit, How to Buy a Gorilla provides the key to getting advertising that really packs a punch...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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