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Creativity Works: The Effects of Creativity on Business. Buy and sell the best graphic design books, journals, magazines and posters with The Print Arkive.

Creativity Works: The Effects of Creativity on Business [D&AD]

£16.00

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Editor: Jeremy Myerson
Publisher: British Design & Art Direction
Publication: 2001, First Edition
Binding: Folder with inserts
Inserts: 9
Size: 178 x 250
Text: English
Design: Hat-Trick

(Preface) 'Building brand share, launching new products and opening up markets are all challenges that brand, design and marketing managers face. Finding new ways to innovate, raise awareness and boost profits is high on everyone's agenda.

Creativity Works takes you behind the scenes inside some of Britain's most dynamic companies to explore how leading organisations from Volkswagen UK and Vodafone to Cellular Operations, The Economist and the Science Museum use creative design and communication to achieve commercial success.

Creativity Works aims to explore the links between creative excellence and commercial effectiveness. Its approach is simple. It cherrypicks outstanding creative work in the annual D&AD Awards - successful design projects and powerful advertising campaigns - and explains how and why they are also highly effective in meeting business objectives.

Five design projects and four advertising campaigns from the 2001 D&AD Awards have been selected as subjects for case studies. These describe the commercial strategy, creative solution and market impact behind each story, building an argument for investment in creativity and innovation to achieve business growth and showing how integrated communication can be successful in tough market sectors.'

  • Authentic: Costa Coffee
  • Innovative: Audi A2
  • Spectacular: Cellular Operations
  • Engaging: Vodafone
  • Memorable: VW Passat
  • Excellent: MTV
  • Intelligent: The Economist
  • Mesmerising: ...comment
  • Irreverent: Britart.com

Condition: Very Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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