Editor: Michael F. Levey
Publisher: Phaidon/London Transport
Publication: 1976, First Edition
Binding: Softcover, perfect-bound
Pages: 80
Size: 200 x 305
Text: English
ISBN: 0714817295
(Preface) 'Susan Sontag once wrote that 'A poster aims to seduce, to exhort, to sell, to educate, to consume, to appeal.' All this is true, but a poster also reflects in the language of graphics the taste and 'image' which its client demands of it. And it is within this orbit that a poster flourishes or withers as Art. The London Transport poster is a perpetual inducement to move physically, a visual celebration of the delights to be gained by transportation. Its seeming indulgencies in the odd and anecdotal, in the historical and romantic, which produced some of its finest images, are deceptively gentle instances of a hard sell. London Transport's advertising policy has been and still is based on a belief in the powers of evocative enticement...'
Condition: Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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