D&AD New Blood: Sorry old blood, the new blood has arrived [Poster] Roger Kennedy

Publisher: British Design & Art Direction
Date: 2010
Size: 148 x 210 opening to 592 x 840
Print: Offset
Design: NB Studio
Condition: (A) Folded sheet

Irreverent, darkly comic and deliberately confrontational, the campaign “Sorry old blood, the new blood has arrived” announced D&AD New Blood’s 2010 showcase of emerging creative talent. Created by London design studio NB Studio, the campaign turned the arrival of a new generation of designers and creatives into a mock threat to the established creative establishment. A series of striking photographic posters featured prominent creative figures apparently driven to despair by the quality of the incoming talent, each accompanied by the memorable campaign headline. Combining provocative humour, portrait photography and sharp copywriting, the work perfectly captured D&AD’s distinctive attitude while promoting New Blood as an important platform for the next generation. An excellent example of British advertising and graphic-design culture from the early 2010s.

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