Editor: Theo Inglis
Publisher: Batsford
Publication: 2019, First Edition
Binding: Hardcover, section sewn
Pages: 256
Size: 225 x 222
Text: English
ISBN: 1849944822
(Preface) 'The distinctive aesthetic of mid century modern graphics captured the post-war zeitgeist of energy and progress. The machine-led designs of previous decades gave way to a new kind of work where the human hand was made visible with the designs incorporating handwriting, drawn illustrations, torn paper and collage giving them an immediacy, optimism and visual playfulness.
Theo Inglis takes an in-depth look at this innovative period, writing about the work of artists, designers and illustrators from all over the world, and placing it within a broader social and historical context. From book covers, record sleeves, magazines and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy.
The book includes designers whose work continues to inspire and influence, such as Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Saul Bass, Corita Kent, Jim Flora, Ray Eames, Miroslav Šašek and Helen Borten. The exuberant eclecticism that we so enjoy in mid-century modern graphic design broke free of the rule book, and its influence can still be seen in graphic design today.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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