Publisher: HMSO
Publication: 1992, First Edition
Binding: Softcover, saddle-stitch
Pages: 8 + 8
Size: 210 x 295
Text: English
Take a browse through the Self Promotion section to discover more studio related marketing brochures and booklets!
A matching pair of professional design management handbooks published in the early 1990s. These guides were prepared by the Design Business Association for managers commissioning corporate creative works, issued under the UK Department of Trade and Industry's (DTI) "Managing into the 90s" initiative. Excellent historical resources for corporate identity, design procurement, and branding history.
Booklet 1: Choosing and Appointing a Design Consultancy - The foundational introductory guide in the series, detailing the mechanics of sourcing talent, legalities, and financial structures.
- Introduction
- Managing the use of external design resources
- Choosing the right consultancy
- How design consultancies charge
- Terms of business
- Copyright and other intellectual property rights
- Sources of help and advice
Booklet 2: Managing Corporate Identity Programmes - A specialised deep-dive manual focused on executing and maintaining cohesive corporate branding strategy.
- Introduction
- When do corporate identity programmes arise?
- Assembling the project team
- Appointing a design consultancy
- The corporate identity process
- Setting and maintaining standards
- Sources of help and advice
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
7210
