J. Walter Thompson [Capabilities Brochures]

Publisher: J. Walter Thompson Co.
Publication: 1991, 2000, First Edition
Binding: Hardcovers, section sewn
Pages: 64, 24
Size: 125 x 155, 265 x 380
Text: English

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J. Walter Thompson (JWT) was one of the most influential and historic global advertising agencies in the world, founded in 1864. Renowned for pioneering the modern account management structure and introducing innovative emotional branding techniques, the agency shaped the mid-to-late 20th-century advertising landscape. Its London office was a powerhouse of British creative strategy, famed for producing iconic print, poster, and television campaigns for major blue-chip brands.

Handbook of Effective Advertising (Introduction) 'Perhaps you are thinking of starting an advertising agency? In these days of breakaways, and breakaways from breakaways, it sometimes seems as if everyone is. But, before you go any further, a word of caution. As the 1990s unfold, the advertising industry is no place for the faint-hearted. Today, clients want more than ever before from an agency. They'll look to you for total professionalism, not light relief. They'll expect you to account for every penny of theirs you spend. Most frightening of all, they'll demand constant proof that their advertising is as effective as you keep telling them it is. It's not too late to change your mind. But, if you're determined to go ahead, we hope you'll find this handbook helpful. Its aim is to distil everything JWT has learned over the years about achieving success in advertising. Of course, we can't guarantee quick results. But if you follow our advice, who knows where your agency could be a century or so from now.'

100% Press & Poster (Introduction) 'There are many, many more posters and print ads than there are TV ads; so, if you want to produce one that genuinely grabs attention, it'll need to be a bit special. I believe that means a simple and relevant idea. One that has the capacity to either stop you turning the page or walking past the hoarding. I'm confident you'll see what I mean when you look at our work. You may not love all of it but it's difficult to be ambivalent about any of it...'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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