Editor(s): Jens Bernsen, Earl Powell Publisher: Danish Design Centre, Design Management Institute Publication: 1990, First Edition Binding: Hardcover, section sewn Pages: 162 Size: 215 x 205 Text: English, Danish
(Preface) There is a link between product development, industrial design and success in a competitive international marketplace. 'Designing for Product Success' presents a total of 15 case histories which give an insight into ow successful companies in industry in Europe, Japan and United States work with design in product development. The book includes a record of work with design in such internationally successful companies as Bahco, ERCO, Novo Nordisk, Nautech, Philips, canon, CDK, Sharp, SONY, Yamaha, Black & Decker, Dictaphone, Digital and Texas Instruments. the book is a result of the TRIAD Design Project, a case study project initiated and directed by the Design Management Institute, Boston, in collaboration with the Harvard Business School.
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