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The Corporate Design Programme (Danish Design Council)

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Editor: Per Mollerup
Publisher: Danish Design Council, Foundation BCD Barcelona
Publication: 1987, Second Edition
Binding: Hardcover, section sewn
Pages: 117
Size: 215 x 205
Text: English, Spanish, Danish

(Preface) 'The Corporate Design Programme - This is an excellent guide to the initiation, development and implementation of corporate design. It is clear, concise and comprehensive. It explains what corporate design is, how it works, what its elements are, how to create it and put it into practice. Designers involved in corporate design programmes will get a lot out of it, and I hope that the people who really ought to put its precepts into action also read, mark, learn and digest it. I refer of course to corporate managers. In my experience, most managers underestimate the power and influence of corporate design. They comprehend neither the massive physical resources required to make corporate design effective and ubiquitous, nor the emotional commitment needed from people inside the company to make design happen on the scale and with the consistency that is required. When organisations do not control their identities effectively the rot very quickly sets in. The oil companies at one time maintained their brand integrity through stern and consequent application of design standards. Over the last ten years they have prostituted their branding in a price war. Managers should follow the advice laid down in this excellent book and then they will avoid such horrors. I wish it the success it deserves.' Wally Olins

Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Dust jacket protected in film. Please contact me for further information on condition.

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