Publisher: Olivetti
Publication: 1969, First Edition
Pages: 2
Size: 785 x 785
Text: Italian
Design: Alan Fletcher (Crosby/Fletcher/Forbes)
Original silk scarf designed by Alan Fletcher for Olivetti.
"The Olivetti calendar was produced in a limited edition of a thousand as a prestige giveaway for the Italian market. Possibly inspired by the psychedelic graphics current in late 1960s London, Fletcher had every sheet hand printed in three or more fluorescent inks, the combinations of which were selected to generate the most eye-popping effects. Apparently the printer had to wear sunglasses and the ink company described it as the most vulgar thing they had ever seen. In spite of the calendar’s wilful non-functionality, it proved a great success. The ‘Agosto’ page was reproduced as a silk scarf, several of which were dropped from light aircraft onto the beaches of the Italian Riviera in the summer of 1969." Source: www.alanfletcherarchive.com
Condition: Very Good. Light ware consistent with age. Please contact me for further information on condition.
Standard Postage: Provides limited cover for loss/damage only up to £20GBP. Please select the alternative postage option for full cover. Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
#0962/150
