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Advertising Directions 4: Trends in visual advertising (Herb Lubalin)

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Editor: Edward Gottschall
Publisher: Art Directions Book Co. New York
Publication: 1964, First Edition
Binding: Case-bound
Pages: 280
Size: 220 x 280
Text: English
Design: Herb Lubalin

(Preface) 'This book traces the development of advertising typography from the Bauhaus period to the present. More than a history of our effort to use type to increase sales and communicate ideas, it is a compelling story of the forces that shaped typography and why—and the forces at work today that will determine its future direction. Typographic Directions reveals the thinking behind—and the execution of —the most effective typography of both today and the early 20th century. It is an analysis of typography in all fields...advertising, direct mail, promotion, editorial, book publishing, records, etc. Written by authorities, it also includes the commentary from a series of seminars and lectures sponsored by the Type Directors Club and put together here for the first time.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Dust jacket worn and soiled, small chips and tares to extremities. Book in clean condition. Please contact me for further information on condition.

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