Editor: H. William Bockus Publisher: Macmillan Co., New York Publication: 1969, First Edition Binding: Softcover, section sewn Pages: 272 Size: 230 x 305 Text: English
'This text is designed to be used by the advertising artist. It shows the tools, design elements and production processes that concern an advertising designer. Philosophies of art, economics and education are discussed and related to the advertising field. Several design problems are laid out in detail to assist the student in experiencing both layout and production techniques, and examples in the text provide a basis for building a portfolio that can be of great help in finding employment or entering an advanced school.'
Condition: Good. All titles are used and show shelf ware consistent with age. Rubbing to cover, light wear and soiling to edges, tanning to outer edges of interior pages. Please contact me for further information on condition.
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