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Advertising: New Techniques for Visual Seduction

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Editor: Thomas Rempen
Publisher: Thames & Hudson, London
Publication: 2010, First Edition
Binding: Softcover, section sewn
Pages: 268
Size: 250 x 295
Text: English

(Publishers review) 'New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Please contact me for further information on condition.

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