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BT Promotional literature, Design for print (Corporate standard guidelines)

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Publisher: British Telecommunications Plc.
Publication: 1993, First Edition
Binding: D-Ring binder
Pages: 60
Size: 260 x 310
Text: English
Design: H&P Graphics Ltd.

(Foreword) 'The purpose of this standard is to provide guidance for the design and production of BT's Promotional literature. The resulting style is designed to support BT's brand and is an essential element of the company's corporate identity. The style and typographical treatment is common to all communications material. It provides synergy across advertising, direct mail, literature, exhibitions, audio-visual and packaging and increases brand awareness. This consistent approach should carried through all media and the detailed specifications contained in this standard are mandatory. The Corporate Design Unit and the Customer Communications Unit will be pleased to advise on any media design or communication issues.' Tony Key, Corporate Head of Design

Condition: Very Good. All titles are used and show shelf ware consistent with age. Rubbing to binder cover, light tanning to outer edges of interior pages. Please contact me for further information on condition.

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