Editor: Wolfgang Schmittel Publisher: ABC Edition Zurich Publication: 1984, First Edition Binding: Case-bound Pages: 168 Size: 260 x 260mm Text: English, German, French
This book proves the significance of a consistent and uniform company appearance using numerous examples, which the author analyzes on the basis of his vast professional experience. Wolfgang Schmittel, who as Director of Communications decisively contributed to-wards the appearance of Braun AG for many years, is in possession of thorough specialized knowledge matured through practical observation of the market. This book is a working tool not only for the designer and advertising man, but above all for those, who occupy themselves with the long-term effect of a uniform company appearance and thus strive at a successful company strategy.
Condition: Very Good. All titles are used and show light shelf ware consistent with age. Slight rubbing and creasing to dust jacket.
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