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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

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Editor: Mario Pricken
Publisher: Thames & Hudson, London
Publication: 2002, First Edition
Binding: Softcover, section sewn
Pages: 264
Size: 245 x 280
Text: English

(Publishers review) 'What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques.

The selection covers award-winning work from some of the biggest and most influential names in the industry, such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based Mother Ltd. All demonstrate a fascinating range of approaches, including ways of visualising concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Please contact me for further information on condition.

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