Publisher: Fujitsu Limited Publication: 2001, First Edition Binding: D-Ring binder Pages: 80 Size: 270 x 310 Text: English
(Foreword) 'This volume, entitled Fujitsu Brand Principles, delves deeper into the contents of the previous Global Identity Guide of strategic brand building. The goal of this manual is to organize and integrate the design elements that form the brand image in order to standardize the "face" of the Fujitsu brand. Visual Identity is the outward symbol of a company's attitude, policies, and the cumulative synergy created when it is used consistently can greatly increase its value. By communicating with a unified Visual Identity, we firmly establish the correct impression of Fujitsu in the minds of our customers. This distinguishing influence, called imprinting, is the true goal of our branding efforts. This manual describes the principles of use for the Fujitsu Identity Elements: the Symbol Mark, Brand Graphic, Corporate Colors, Corporate Name Logotype, Global Site and Corporate Message. It also explains the rules of use for each communication tool. Everyone in the Fujitsu Group, not just those who actually use the Fujitsu Brand Principles in their work, should read this manual carefully.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Rubbing to binder cover, light tanning to outer edges of interior pages, occasional light marks. Please contact me for further information on condition.
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