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Graphis Corporate Identity 2

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Editor: B. Martin Pedersen
Publisher: Graphis Press Corp.
Publication: 1994, First Edition
Binding: Hardcover, section sewn
Pages: 230
Size: 240 x 305
Text: English, French, German
Design: Pentagram Design

(Preface) 'GRAPHIS CORPORATE IDENTITY 2 is the second in the GRAPHIS series of books dedicated to the development and implementation of corporate identity programs. In this new volume the corporate identity efforts of one hundred companies around the world, large and small, in a variety of industries, are presented. Concentrating on the visual elements of corporate identity, the book shows applications of logos, symbols, product and packaging design, interior and exterior design, vehicle livery, uniforms, buildings, product catalogs, marketing collateral, and more. GRAPHIS CORPORATE IDENTITY 2 also includes insightful commentaries on corporate identity programs by Steven Holt of frogdesign in the U.S. and Michael Peters from the United Kingdom, whose corporate identity work brings results for clients. GRAPHIS CORPORATE IDENTITY 2 is motivating, inspiring, informative, and a visual delight.'

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Condition: Very Good. All titles are used and show shelf ware consistent with age. Rubbing to dust jacket, small sticker to spine. Slight tanning to outer edges of interior pages, otherwise a clean and tight copy. Please contact me for further information on condition.

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