Editor: B. Martin Pedersen Publisher: Graphis Press Corp. Publication: 1994, First Edition Binding: Hardcover, section sewn Pages: 240 Size: 235 x 300 Text: English, French, German
The International Annual of Poster Art.
(Preface) 'In order to be a successful vehicle of communication. a poster must attract the passerby within a fraction of a second and provoke an interest for the eye. "It is how the designer manipulates this instant of time which is significant, says Christopher Mount of the Museum of Modern Art in New York. The aim of the poster is to arouse an immediate dialogue or communication with the viewer and to force him/her to react and to be moved. Divided by categories (advertising, culture, society), the posters presented in GRAPHIS POSTER 94 represent the best work produced in the past year and they have been selected from more than 3000 entries. Christopher Mount provides a perfect introduction showing the link between visual culture and commerce as well as the importance of the art of poster in museums. As a complement, Alain Weill's commentary examines the evolution of the art of poster in the media landscape.'
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