Details: Pentagram Design Ltd. 2000’s. First edition. Softcover. Section sewn. 76pp. 105 x 148mm. Printed in colour, unpaginated. Text in English.
About: A compilation of signage projects drawn from the last several years of Pentagram's practice - presumed late 90’s early 00’s.
(Foreword) “There are five types of sign. Direction or wayfinding signs tell you where to go —and almost exclusively use the arrow or pointing finger. Identification signs tell you what or where. Statutory signs tell you for your own good. Instructional signs tell you how. And information signs just tell you. All signs also all say something about the identity of their owners. The design of signs is as much about context as much as it is about identity and clarity. A sign too small (or too big) or in the wrong place cannot be seen if it's too close, too far away or you are going too fast. And on (or in) a building, the wrong design may undermine good architecture."
Near fine condition: light shelf ware consistent with age. Clean interior, binding tight. Please contact me should you have any further questions about condition.