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The Advertising Concept Book: A complete guide to creative ideas, strategies and campaigns

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Editor: Pete Barry
Publisher: Thames & Hudson, London
Publication: 2008, First Edition
Binding: Hardcover, section sewn
Pages: 272
Size: 205 x 235
Text: English

(Preface) 'In creative advertising, no amount of glossy presentation will improve a bad idea. Thats why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for print, TV, ambient, and other types of media, including interactive. Pete Barry outlines simple but fundamental rules about where to start and how to push an ad to turn it into something exceptional, while exercises throughout will help both students and professionals assess their own work and that of others.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover, tanning all over, slight pen (not ink) impression to bottom right corner. Red marks to some pages on interior. Please contact me for further information on condition.

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