Editor: Edward Booth-Clibborn Publisher: Edward Booth-Clibborn Publication: 1989, First Edition Binding: Hardcover, section sewn Pages: 214 Size: 220 x 285 Text: English Design: Minale Tattersfield
(Introduction) 'Corporate identity design is, by any yardstick, a growth industry. But, like so much else in life, growth does not necessarily produce brilliance. Indeed, as many multi-national companies extend their corporate identities into office interiors and retail complexes, as well as revamping their signage and stationery, much of today's corporate identity design has become bland as semolina and custard.
Yet in all this sea of ordinariness, there are interesting examples to be found. And this has been my objective in publishing this book; to present the best of British corporate identity design in a way that shows off some of its wit and originality in the best light.
Some of the examples shine out with invention. Some - like the work from Michael Peters and Wolff Olins - show the British grasp of the opportunities opening up in Europe. Some show how, even in the face of monolithic bureaucracy, it's possible to retain the human touch. And to sustain the idea of corporate identity as communication. For that is what it surely is.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Please contact me for further information on condition.
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