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The Medium is the Massage - An Inventory of Effects.

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Details: Published by Random House, New York. McLuhan, Marshall, & Quentin Fiore. 1967. First edition. Hardcover with dust jacket. Casebound. 160pp. 172 x 286mm. Printed in black and white, unpaginated. Text in English.

About: "Quentin Fiore designed and, with Marshall McLuhan, co-authored The Medium Is the Massage, an icon of the 1960s and required reading for everyone involved in what McLuhan dubbed the “electric age.” McLuhan was a philosopher and seer whose books—The Mechanical Bride, The Gutenberg Galaxy, The Making of Typographic Man, and Understanding Media: The Extensions of Man,—explored the evolution of technology and its effects on conscious and subconscious behavior. Revered by some, McLuhan was called a fake, a charlatan, and worse by critics who argued that his ideas were either simplistic, obtuse, silly, or contradictory. McLuhan argued that contradiction was an essential part of the contemporary condition and, moreover, that contradiction was a metaphor for television, a medium which allowed a person to ponder two or more ideas at one time." (Source) Steven Heller -

Very good condition; light shelf ware consistent with age. Interior clean. Binding tight. Slight ware to dust jacket, protected in acetate sleeve. Please contact me should you have any further questions about condition.

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