Details: Pentagram Design Ltd. 1975. Limited edition. Softcover. Saddle stitch. 24pp. 145 x 210mm. Printed in black and white, paginated. Text in English.
About: Number 2 in the series of 'Pentagram Papers', which were published to provide "examples of curious, entertaining, stimulating, provocative, and occasionally controversial points of view that have come to the attention of, or in some cases, are actually originated by, Pentagram."
Within this issue – "Theo Crosby argued the case for personalizing commercial buildings through art and design in order to preserve the humanity of the urban environment. In Pentagram Papers 2: The Pessimist Utopia he explained that 'the artist's role is to assert the tangible, the tactile, the human scale; to give some life, humour and amusement to our pompous buildings." (Source) www.pentagram.com
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