Details: Peter Wildbur. Studio Vista / Reinhold. 1966. First edition. Softcover. Section sewn. 96pp. 165 x 195mm. Printed in black, white and red, paginated. Text in English.
About: (Foreword) "For the first time an outstanding collection of trademarks has been brought together in handbook form. Up to the present this field of graphics has only been accessible through expensive limited editions or in the pages of graphic magazines and annuals.
Compiled by Peter Wildbur, himself a practising graphic designer, this handbook is intended as a stimulating reference book of some of the most memorable trademarks designed within the last ten years. It will have particular appeal for those executives responsible for the initiation of new corporate identity schemes, graphic designers and students, as well as forming a permanent record of a particularly rich field of mid-century graphics."
Very good condition: light shelf ware consistent with age. Interior clean with slight tanning to outer edges of pages. Binding tight. Please contact me should you have any further questions about condition.