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Typography. Advertising. Book Design (Max Bill)

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Details: Published by Verlag Niggli AG. Authored by Max Bill. 1999. First edition. Hardcover with dust jacket. Section sewn. 304pp. 820 x 230mm. Printed in colour, paginated. Text in English, German. Designed by Hans Rudolf Bosshard.

About: This book offers a comprehensive view of an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humour. Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubuhl housing development and the firm 'wohnbedarf', which departed from all then-known forms. This title is presented with texts by Gerd Fleischmann, Hans Rudolf Bosshard and Christoph Bignens.

Very good condition: light shelf ware consistent with age, interior clean, binding tight. Slight ware and markings to dust jacket. Please contact me should you have any further questions about condition.

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